<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/880746855/?value=1.00&amp;currency_code=USD&amp;label=HHeLCNSouWgQ58L8owM&amp;guid=ON&amp;script=0">

The Orthodontic Marketing Blog

Blogging…It’s Vital For the Growth of Your Orthodontic Practice

Posted by Ben Ohanesian on Wed Jun 17, 2015 @ 02:00 PM

Blogger

Blogging was initially created to provide a unique platform for people to share their ideas, feelings, life experiences, and opinions. Blogging first started to catch on in the late 1990s.

Today, everyone from Fortune 500 companies to your neighborhood bakery shop are blogging (in addition to other digital reach methods) to increase their online presence and inevitably increase their bottom line.

If your orthodontic practice’s website does not have a blog that is updated regularly, you are missing a huge opportunity to increase your practice’s visibility and thereby increase your digital reach—your potential client base and your bottom line.

Blogging Really Does Matter—Just Ask Google
In today’s social media-based society, your orthodontic practice needs to have a powerful online presence in order to stand out among your local competitors. When someone goes to search for an orthodontist, you want your name to come up close to the top of the search results list. How do you accomplish that? With effective search engine optimization (SEO).

In the past companies like Google put an emphasis on keywords—which words you were using to market your practice and how often those words appeared on your website. As technology has evolved, Google (and other search engines) are using more advanced formulas that determine how frequently you post and update your website, in addition to the origination and quality of the content you post.

So, you ask, what does this have to do with blogging? The answer is, everything!
There is no better way to add relevant content to your website on a regular basis than to start and maintain a blog. Where you rank in search engines matter.  One of the most effective ways to increase your SEO rankings is to add unique, high-quality, relevant content on a regular basis to your blog.

No Time For Blogging? Hire a Professional
There are some really good advantages to hiring a professional to do your blogging for you; they can help take your practice's online presence to the next level.
First, and most importantly, professionals know how to use certain words or phrasing to capture your target audience; taking what you want to say and improving the influence that these words have on your potential clients who are reading your blog.

Secondly, the right professional will understand that blogging is an aspect of digital reach but, by itself, is not enough. These blogs also need to be posted on external websites for SEO (which will be even more important in the future) and should be combined with other digital reach or social media efforts including digital PR and marketing.

Last, but not least, it saves you time. Hiring a professional will allow you to spend your time focusing on your orthodontic practice’s goals and visions—allowing you to effectively grow your business now and in the future.

 

91114 blog CTA box 

Note: It's important to keep this fact in mind. Even if you hire a professional blogger, it’s important to understand that YOU must play an integral role in educating the blogger on your practice, why you and your office staff do what you do, the services and products that you offer, and be willing to be an active part of the blogging process. Digital reach—social media and beyond—is a vital component in the success of your orthodontic practice.

GetOrthoCases can help get you started on your practice's blog! Orthodontic practice marketing is what we do and ALL that we do.

Source

Tags: orthodontic marketing, blogging, orthodontic practice, orthodontist, marketing

4 Benefits Of Blogging for Your Orthodontic Practice

Posted by Ben Ohanesian on Fri Mar 20, 2015 @ 09:53 AM

2 women online

Blogs are one of the best content marketing tools for today’s internet marketing strategies. The current online market is filled with consumers who want to research, learn, and get other opinions on products and services before they make a purchase. Blogs are a great way to share info in more detail for those who want to learn more, and provide a platform for clients to discuss the services you have provided for them.

Four Benefits of Blogging for Your Orthodontic Practice:

1. Develop your brand and showcase your expertise
An Orthodontic Practice Blog gives you the opportunity to show potential patients that you're an expert in the profession of orthodontics. In addition, your blog can illustrate how you provide not only exceptional orthodontic care, but also answers to commonly-asked questions and advice to families on how they should choose their orthodontic specialist.

Displaying your expertise as an orthodontic specialist will build trust and your blog will become a valid source of info for potential orthodontic patients in your area. Your blog will also build your practice’s credibility, giving you the opportunity to successfully compete with larger practices. The result of this blogging effort will be a positive online reputation for your orthodontic practice.

Blogging also provides a way to show your (and your staff’s) personal side, and explain your practice’s treatment philosophy. Allowing potential patients to get to know you and your staff personally increases the likelihood that these patients select your practice for their family’s orthodontic care.


2. Platform for customer service and community building
The comment tools on your blog page are a great place for your clients to provide positive feedback about your expertise and services. A way to get the conversation going is by asking a question or for their opinion. A simple, “what do you think about this topic” can be enough to get things moving. Your readers will build a community of followers and you will find they can become your greatest advocates and source of possible referrals.

It also gives the opportunity, in a controlled format, for clients to submit concerns and complaints for you to mitigate and resolve. It's far more beneficial for clients to leave feedback in a comment versus in public forums where it is more difficult to get it removed, or to work with a client to resolve their complaint.


3. Drives more traffic to your orthodontic website
Blogs are a shareable content that your readers can pass around in multiple social platforms, news sites, and more. You'll receive more visitors to your site and this will help your blog and your practice get exposed to new followers and leads which you can then convert into new orthodontic patient starts.

A simple call-to-action on each blog post will help with this conversion. A simple follow us button, a newsletter sign up, or a contact us link will lead the reader to become a loyal follower and a prospect for your orthodontic services.

91114 blog CTA box
4. Improves your SEO content and ranking
Search engines look for fresh and constantly-changing content on websites. The easiest way to do this is through active blog posts. This helps with your SEO as it tells them your website is actively maintained and they should be checking it frequently for updates. Each article provides an extra page for the search engines to index, which is important because websites with larger volumes of indexed pages enjoy higher quality scores with the search engines. Be sure you keep up with valid content that utilizes your keywords in each post, thus increasing the opportunities for your page to move higher on the search engine results.


Blogging for your orthodontic practice will turn your audience into prospective clients and lead to conversion of new orthodontic patient starts. Blogging should be done weekly for best results. If you can’t keep up with a weekly blog, a slower option would be a monthly blog post. Blogging can be tough for someone who isn't interested in writing. There are many service providers out there who will write weekly blogs for your orthodontic practice, which will save you time.

Now that you have read about the benefits of blogging for orthodontic practices, it's time get started on your own practice blog!

Tags: orthodontic marketing, blogging, orthodontic practice, orthodontic new starts, patient referrals, orthodontic practices

How To Prevent Comment Spam on Your Orthodontic Practice Blog

Posted by Andy Zuch on Wed Oct 22, 2014 @ 01:00 PM

Part 2:

blogHow Can I Prevent Comment Spam on my Orthodontic Practice Blog?

The only method of comment spam prevention that’s 100 percent effective is to disable commenting on your blog. However, that’s like killing a mosquito by running over it with a truck.
If your orthodontic practice blog is being bombarded with spam, here are 7 things you can do to minimize the problem.

1. Spam Filters:  A spam filter is a third-party program, such as Akismet, that examines comments as they’re posted. Those that look suspicious are either held for moderation or are deleted outright, depending on your settings. Spam filters are great at paring down the amount of spam to manageable levels. But, if your orthodontic practice blog is being flooded with so much spam that it’s actually causing your blog to run slowly, simply filtering it won’t be enough.

2. Spam Blockers: A spam blocker functions like a gatekeeper, keeping any suspicious comments from reaching your orthodontic practice marketing blog. In fact, some blockers (such as Bad Behavior) can even prevent spammers from finding your practice website in the first place. A spam blocker will keep the load down on your site, making it a good solution for bloggers who are overwhelmed with spam. However, there’s always the slight chance you could be discarding a few legitimate comments along with the trash.

3. CAPTCHAs: CAPTCHA stands for the rather cumbersome “Completely Automated Public Turing test to tell Computers and Humans Apart.” In essence, these programs use a type of challenge-response test to make sure a comment is coming from a real person and not another computer. Most CAPTCHAs involve having the would-be commenter retype text that has been distorted, while others may involve answering questions or solving mathematical problems.

4. Post Moderation: Some bloggers prefer to moderate every individual comment before posting it to their site.  This is certainly one way to stem the problem of spam, but it can be incredibly time consuming, especially if you have to sort through hundreds of posts on a daily basis. One popular variation on this strategy is to moderate first-time posters. Once a commenter has been approved, he or she can then post to your practice blog at will.

5. Nofollow Comment Links: If you define all of your comments as “nofollow,” then spammers will gain no SEO benefit from posting to your site. WordPress and most other blogging platforms do this by default.

6. Blacklists: If you’re being plagued by especially tenacious spammers, you can block them from posting to your website by using their names, email addresses, URLs, or even their IP addresses.  Once these commenters have been blacklisted, their posts will never show up on your site again (at least until they change their names, email addresses, etc.).

7. Closed Comments on Older Posts: In an effort to fly under the radar, many spammers will target older posts because they figure you’ll be less diligent about monitoring these.  If you’re noticing a lot of "spammy" comments showing up in posts that are several months old, you can put a stop to it by disabling comments. Most blogging platforms will let you automatically close comments on posts after a set number of days.

 

How does blogging impact my website traffic? Click here to learn more.

Tags: orthodontic marketing, blogging, orthodontic practice

Your Orthodontic Practice Marketing Blog and Comment Spam

Posted by Andy Zuch on Tue Oct 21, 2014 @ 12:58 PM

Part 1:

blogging

It’s an aggravation that any blogger has become very familiar with. You get a notification that one of your orthodontic marketing blog posts has received a comment. Glad to see that someone took the time and effort to respond to the editorial masterpiece you've created for your orthodontic practice, you eagerly click over to see what they had to say regarding the blog post. And there is the comment, subtly making fun of your happiness...

“I understanding your article. I wish to put it forward it to more persons, so the more the body will be much a great feeling. Let’s happy & healthy.”

Just What Is Comment Spam?

The word “spam” gets its name from that unexplainably popular canned pink meat, and has come to refer to any unsolicited bulk messages sent electronically. Back in the very early days of internet marketing, posting links indiscriminately in the comments sections of blogs was a sneaky way to help a website rank better with the search engines. Eventually, Google caught on to this trick and began penalizing websites for using this particular tactic. Unfortunately, because spamming requires very little in the way of effort or expense, a lot of online marketers still do it.

How Can I Recognize Comment Spam On My Orthodontic Practice Blog?

Since the spammers are sending their comments in bulk to thousands of blogs covering a variety of topics from orthodontic practices to income tax laws, they try to make them as generic as they possibly can. Their aim is that those comments will slip through unnoticed, thus remaining on these blogs, providing thousands of links back to their own website. Therefore, most comment spam messages will be vague and/or make absolutely no sense whatsoever.

In addition, comment spam often contains links to sites that are totally unrelated to the topic of the blog. If your orthodontic practice blog deals with braces removal and somebody posts a comment with links to “the latest fat-burning pill,” then you can most assuredly recognize it as spam.

Lastly, most comment spammers are extremely greedy. They could possibly get away with posting one or two spams on a blog, but for whatever reason, they often go for broke and post the same identical comment, word-for-word, on as many blogging sites as they can.

Please come back tomorrow for Part 2 of this article:
How To Prevent Comment Spam on Your Orthodontic Practice Blog

Tags: orthodontic marketing, blogging, orthodontic practice, orthodontic marketers

Benefits Of Blogging for YOUR Orthodontic Practice (Part 2)

Posted by Andy Zuch on Wed Sep 17, 2014 @ 12:42 PM

Yesterday, we posted Part 1 of a 2-Part article about the benefits of blogging for your orthodontic practice. Here is the rest of that article.

Just to recap; blogs are rapidly becoming one of the best content marketing tools for today’s internet marketing strategies. The current online market is filled with would-be consumers who want to research, learn, and read other people's reviews of products and services before they make a purchase. Blogs are a great way to share information in more detail for those people who want to learn more and provide a platform for clients to discuss the services you have provided for them.

Below are the last 2 Benefits of Blogging for Orthodontic Practices.

3. Drives more traffic to your orthodontic website


Blogs are a shareable content that your readers can pass around in multiple social platforms, news sites, and more. You will receive more visitors to your site and this will help your blog and your practice get exposed to new followers and leads which you can then convert into new orthodontic patient starts.


A simple call-to-action on each blog post will help with this conversion. Something such as a follow us button, a newsletter sign up, or a contact us link will lead the reader to become a loyal follower and a prospect for your orthodontic services.

 

orthodontic practice blogging

 


4. Improves your SEO content and ranking


Search engines look for fresh and constantly changing content on websites. The easiest way to do this is through active blog posts. This helps with your SEO as it tells them your website is actively maintained and they should be checking it frequently for updates. Each blog article provides an extra page for the search engines to index. This is important because websites with larger volumes of indexed pages enjoy higher quality scores with the search engines. Be sure you keep up with valid content that utilizes your keywords in each post, thus increasing the opportunities for your page to move higher on the search engine results.

To Summarize…


Blogging for your orthodontic practice will turn your audience into prospective clients and lead to conversion of new orthodontic patient starts. Blogging should be done weekly for best results; however, if you can’t keep up with a weekly blog, a slower option would be a monthly blog post. Blogging can be a tough task for someone who is not proficient or interested in writing. There are many service providers out there who will write weekly blogs for your orthodontic practice, which will save you time.

Now that you have read about the benefits of blogging for orthodontic practices, it's time get started on your own practice blog!

Tags: orthodontic marketing, blogging, orthodontic practice, orthodontic new starts, patient referrals, orthodontic practices

Benefits Of Blogging for YOUR Orthodontic Practice (Part 1)

Posted by Andy Zuch on Tue Sep 16, 2014 @ 03:08 PM

orthodontic practice blog

Blogs are becoming one of the greatest content marketing tools for today’s internet marketing strategies. The current online market is filled with consumers who want to research, learn, and get other people's opinions on products and services before they make a purchase. Blogs are a great way to share information in more detail for those people who want to learn more and provide a platform for clients to discuss the services you have provided for them.

Below are 4 Benefits of Blogging for Orthodontic Practices.


1. Developing your brand and showcasing your expertise
An Orthodontic Practice Blog gives you the opportunity to show potential patients that you are an expert in the profession of orthodontics. In addition, your blog can illustrate how you provide not only exceptional orthodontic care, but also answers to commonly-asked questions and advice to families on how they should choose their orthodontic specialist.

Displaying your expertise as an orthodontic specialist will build trust and your blog will become a trusted source of information for potential orthodontic patients in your area. Your blog will also build your practice’s credibility, giving you’re the opportunity to successfully compete with larger practices. The result of this blogging effort will be a positive online reputation for your orthodontic practice.

Blogging also provides a way to show your personal side (and your staff’s as well), and explain your practice’s treatment philosophy. Allowing potential patients to get to know you and your staff personally increases the likelihood that these patients select your practice for their family’s orthodontic care.


2. Platform for customer service and community building
The comment tools on your blog page are a great place for your clients to come together as a community and provide positive feedback about your expertise and services. A way to get the conversation going is by asking a question or for their opinion. A simple, “what do you think about this topic” can be enough to get things moving. Your readers will build a community of followers and you will find they can become your greatest advocates and source of possible referrals.


It also gives the opportunity, in a controlled location, for clients to submit concerns and complaints for you to mitigate and resolve. It is far more beneficial for clients to leave feedback in a comment versus in public forums where it is more difficult to get it removed or to work with a client to resolve their complaint.

 

Yes, we did say 4 Benefits...

Be sure to check tomorrow’s blog article for the other 2 blogging benefits!

 

To find out why your Practice Marketing Plan MUST include blogging, CLICK HERE.


Tags: orthodontic marketing, blogging, orthodontic practice, orthodontic new starts, patient referrals, orthodontic practices

5 Things I Wish I Knew Before I Started Blogging

Posted by Andy Zuch on Thu Mar 20, 2014 @ 03:04 PM

Fear of the unknown is an emotion all humans encounter.

And orthodontic practices that decide to invest in a blogging campaign, can relate. Will people read our posts? Will it generate a positive return on investment? Will I be able to handle the workload? (This last one is pretty easy – no, you’re probably going to have to outsource blogging.)

All of these are fair questions, my friends.

before blogging resized 600But as the saying goes, you never know until you try….just ask the Cat in the Hat.

Luckily, you're not the first orthodontic practice to start blogging. So I thought I'd share some of the things our clients have told us they wish they remembered when they decided to invest in blogging. Hopefully it will help extinguish some of the anxiousness you're feeling about "the unknown."

 

What You Need To Remember When You Invest in Blogging

 

1) Success Doesn't Happen Overnight 

I'm going give it to you straight: Blogging is a long-term investment. Success isn't going to happen overnight, and blogging isn't going to give you a ton of quick wins. It takes time to get indexed in search engines, get discovered by the audience you're trying to attract (frequently via social media), climb the rankings, and build up a dedicated following of readers. Remember, the average practice will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. In other words, the more content you create, the better your blogging results -- and building up to that amount of content takes time. 

But remember: Most good things don't come easy. And that's okay! Because even though blogging is a long-term investment ...

2) ... The Content We Create Now, Will Continue to Work for You Over Time

That's one of the greatest things about blogging. Sure, many other marketing actions give you much quicker returns, but the impact of most marketing is short-lived. And if you want to keep getting those quick returns, you'll have to keep paying for it.

With blogging, on the other hand, the content we create today will continue to generate results long after we first hit "publish." Case in point: 79% of GetOrthoCases’ blog post visits in February 2014 were to posts published prior to February.

So if our blogging team decided to go on vacation for a month, we'd still generate 79% of the traffic we generated the month before. Pretty amazing, huh? And when you consider the fact that many of those posts are optimized with calls-to-action for lead generation, the long-term ROI of blogging becomes even more evident.

3) There's Always Something to Blog About

"But won’t you run out of things to blog about?" Believe me: We won't. There will never be a shortage of things to blog about in orthodontics. Orthodontics, and your practice, are always changing. There's always news to cover, and with any given topic we choose, there's always a new angle, and different geographic keyword terms to optimize. It's not always easy, but I guarantee you, we will always have something to write about.

4) There's More to a Successful Blog Than the Content

There's no question that quality content is critical to the success of an orthodontist’s blog, but at the same time, it can't thrive on quality content alone. Content strategy, design, optimization, lead generation, production, promotion -- these are all critical components of an effective blog. In fact, they can add up to a full-time job in and of itself.  That’s why you want to hire a firm that specializes in increasing website traffic via keyword-optimized blogging.  It is highly unlikely that you have an employee on staff who is qualified to write articles and manage your practice blog, because….

5) ... Writing & Editing Aren't the Only Skills a Blogger Needs

To build an effective blog for your orthodontic practice, not only do we need writing and editing skills; but various inbound marketing skills are also required. You need a knack for analyzing data to understand what's working and what's not, on your blog. You need design resources to build your blog's template and some basic design skills of your own to create calls-to-action for lead generation. You need email marketing skills to manage your blog's subscriber emails. You need social media marketing skills to promote your content. And you need optimization skills to spot opportunities for growth. Think about it this way: Your blog isn't just a promotional tool for your practice. The content you publish on it is a product of its own that needs promotion, too!

All of these reasons are why busy, marketing-savvy orthodontic practices hire GetOrthoCases to professionally write, manage and market their blogs. 

Remember, in the eyes of the search engines, content is now king.  You can’t just ignore blogging because you don’t understand it.  In 2014, effective, keyword-optimized blogging is a necessary component to every successful orthodontic practice marketing plan.

Learn more about the 3 major  benefits a GetOrthoCases blog  will create for your orthodontic practice,  CLICK HERE. 

 

Tags: orthodontic marketing, blogging, orthodontic practice, marketing

Blogging is critical to EVERY GREAT Orthodontic marketing plan

Posted by Andy Zuch on Thu Dec 12, 2013 @ 11:19 AM

We know what you're thinking! Are these guys really writing a blog post about the importance of blogging? Yes, we are! That's how important blogging is to the overall online
marketing plan for your Orthodontic practice. You have probably figured out by now that there is a rough formula for calculating online marketing effectiveness. 

x # of web traffic = x # of leads = x # of new starts

Of course, the leads part of this formula assumes you are deploying a lead capture strategy. If you are not, then click here for a quick illustration of why your practice needs to begin capturing leads yesterday.

 

Why is Blogging Important?

Ok, back to why blogging is a critical part of a successful marketing plan to increase new starts to your practice. Simply put, a blog is a page on your site where you should post content relevant to what your prospects and customers are searching for. Going further, did you know that (when your blog is properly set up), every individual post on your blog is a new indexed page on your website? That is HUGE for search engine optimization and getting you found online!

Those indexed pages add up to increased traffic to your site. Check out this pic for a telling stat about blogging:

Blog1

 

Ok - so Blogging IS important, now what?

You've probably heard the phrase "Content is King." It's the truth...but not quite the whole truth! While content is a big part of blogging and online marketing, it's "Original" content that is the real king. You want to make sure what you are publishing is original and thought out, not just recycled gobbeldy-gook that someone else has already published. There are some service providers out there that offer blogging packages as part of an online marketing services, but look a little deeper and you'll find out that some of their client's blog posts are exactly (and we mean word-for-word verbatim) the same as their other client's posts. Many of them are even published on the same day! This is a bad practice, and search engines will frown upon it. 

Now that you know why blogging is so crucial to your marketing plan, and you've been given some good (and bad) practices to follow (or not follow), we hope you'll be able to either start a blog for your orthodontic practice, or make improvements to your current blog! We understand that most Orthodontists are very busy running their practice and helping improve their patient's lives. That is why we've created a comprehensive, and automated, marketing system, customized to your Orthodontic Practice.  Watch our short video above to get some more information on this cutting-edge marketing technology.

 

 

 

Tags: orthodontic marketing, blogging, orthodontist new starts, orthodontic practice, orthodontist