Blogging was initially created to provide a unique platform for people to share their ideas, feelings, life experiences, and opinions. Blogging first started to catch on in the late 1990s.
Today, everyone from Fortune 500 companies to your neighborhood bakery shop are blogging (in addition to other digital reach methods) to increase their online presence and inevitably increase their bottom line.
If your orthodontic practice’s website does not have a blog that is updated regularly, you are missing a huge opportunity to increase your practice’s visibility and thereby increase your digital reach—your potential client base and your bottom line.
Blogging Really Does Matter—Just Ask Google
In today’s social media-based society, your orthodontic practice needs to have a powerful online presence in order to stand out among your local competitors. When someone goes to search for an orthodontist, you want your name to come up close to the top of the search results list. How do you accomplish that? With effective search engine optimization (SEO).
In the past companies like Google put an emphasis on keywords—which words you were using to market your practice and how often those words appeared on your website. As technology has evolved, Google (and other search engines) are using more advanced formulas that determine how frequently you post and update your website, in addition to the origination and quality of the content you post.
So, you ask, what does this have to do with blogging? The answer is, everything!
There is no better way to add relevant content to your website on a regular basis than to start and maintain a blog. Where you rank in search engines matter. One of the most effective ways to increase your SEO rankings is to add unique, high-quality, relevant content on a regular basis to your blog.
No Time For Blogging? Hire a Professional
There are some really good advantages to hiring a professional to do your blogging for you; they can help take your practice's online presence to the next level.
First, and most importantly, professionals know how to use certain words or phrasing to capture your target audience; taking what you want to say and improving the influence that these words have on your potential clients who are reading your blog.
Secondly, the right professional will understand that blogging is an aspect of digital reach but, by itself, is not enough. These blogs also need to be posted on external websites for SEO (which will be even more important in the future) and should be combined with other digital reach or social media efforts including digital PR and marketing.
Last, but not least, it saves you time. Hiring a professional will allow you to spend your time focusing on your orthodontic practice’s goals and visions—allowing you to effectively grow your business now and in the future.
Note: It's important to keep this fact in mind. Even if you hire a professional blogger, it’s important to understand that YOU must play an integral role in educating the blogger on your practice, why you and your office staff do what you do, the services and products that you offer, and be willing to be an active part of the blogging process. Digital reach—social media and beyond—is a vital component in the success of your orthodontic practice.
GetOrthoCases can help get you started on your practice's blog! Orthodontic practice marketing is what we do and ALL that we do.