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The Orthodontic Marketing Blog

4 Benefits Of Blogging for Your Orthodontic Practice

Posted by Ben Ohanesian on Fri Mar 20, 2015 @ 09:53 AM

2 women online

Blogs are one of the best content marketing tools for today’s internet marketing strategies. The current online market is filled with consumers who want to research, learn, and get other opinions on products and services before they make a purchase. Blogs are a great way to share info in more detail for those who want to learn more, and provide a platform for clients to discuss the services you have provided for them.

Four Benefits of Blogging for Your Orthodontic Practice:

1. Develop your brand and showcase your expertise
An Orthodontic Practice Blog gives you the opportunity to show potential patients that you're an expert in the profession of orthodontics. In addition, your blog can illustrate how you provide not only exceptional orthodontic care, but also answers to commonly-asked questions and advice to families on how they should choose their orthodontic specialist.

Displaying your expertise as an orthodontic specialist will build trust and your blog will become a valid source of info for potential orthodontic patients in your area. Your blog will also build your practice’s credibility, giving you the opportunity to successfully compete with larger practices. The result of this blogging effort will be a positive online reputation for your orthodontic practice.

Blogging also provides a way to show your (and your staff’s) personal side, and explain your practice’s treatment philosophy. Allowing potential patients to get to know you and your staff personally increases the likelihood that these patients select your practice for their family’s orthodontic care.


2. Platform for customer service and community building
The comment tools on your blog page are a great place for your clients to provide positive feedback about your expertise and services. A way to get the conversation going is by asking a question or for their opinion. A simple, “what do you think about this topic” can be enough to get things moving. Your readers will build a community of followers and you will find they can become your greatest advocates and source of possible referrals.

It also gives the opportunity, in a controlled format, for clients to submit concerns and complaints for you to mitigate and resolve. It's far more beneficial for clients to leave feedback in a comment versus in public forums where it is more difficult to get it removed, or to work with a client to resolve their complaint.


3. Drives more traffic to your orthodontic website
Blogs are a shareable content that your readers can pass around in multiple social platforms, news sites, and more. You'll receive more visitors to your site and this will help your blog and your practice get exposed to new followers and leads which you can then convert into new orthodontic patient starts.

A simple call-to-action on each blog post will help with this conversion. A simple follow us button, a newsletter sign up, or a contact us link will lead the reader to become a loyal follower and a prospect for your orthodontic services.

91114 blog CTA box
4. Improves your SEO content and ranking
Search engines look for fresh and constantly-changing content on websites. The easiest way to do this is through active blog posts. This helps with your SEO as it tells them your website is actively maintained and they should be checking it frequently for updates. Each article provides an extra page for the search engines to index, which is important because websites with larger volumes of indexed pages enjoy higher quality scores with the search engines. Be sure you keep up with valid content that utilizes your keywords in each post, thus increasing the opportunities for your page to move higher on the search engine results.


Blogging for your orthodontic practice will turn your audience into prospective clients and lead to conversion of new orthodontic patient starts. Blogging should be done weekly for best results. If you can’t keep up with a weekly blog, a slower option would be a monthly blog post. Blogging can be tough for someone who isn't interested in writing. There are many service providers out there who will write weekly blogs for your orthodontic practice, which will save you time.

Now that you have read about the benefits of blogging for orthodontic practices, it's time get started on your own practice blog!

Tags: orthodontic marketing, blogging, orthodontic practice, orthodontic new starts, patient referrals, orthodontic practices

The Secret to Successfully Growing Your Orthodontic Practice

Posted by Ben Ohanesian on Thu Jan 22, 2015 @ 10:00 AM

To build an orthodontic practice to it's highest level of potential in today's competitive marketplace, an orthodontist must possess both excellent clinical skills AND strong business skills. Many business owners never figure out the essential "propellers" of their business and eventually close their doors. While very few orthodontic practices go bankrupt, they can face financial challenges, especially in an uncertain economy like the one we continue to experience currently.

In our 13+ years of experience creating successful practice marketing campaigns for hundreds of orthodontists, we have found that most orthodontic practices operate at 30 to 50 percent (or more) under their true potential. What separates the highly successful orthodontists from those who fail to grow their practices? The answer is understanding those essential propellers that make an orthodontic practice successful.

orthodontic marketing

 

 

 

 

That Ah-Hah Moment

One of our clients is a young orthodontist who has grown her practice over 30 percent and has reduced her work week from five days to four days. Most likely, her practice will grow another 25 percent or more in the coming years because she has figured out one of the important keys to her orthodontic practice success; referral-based marketing! (What is referral-based marketing? It's simply one satisfied patient telling another patient. Your orthodontic practice needs marketing to help push that effort.)

Early on in her practice, this orthodontist focused on being the best she possibly could be in her area. However, she failed to save any money and struggled to pay her bills. She had invested in the latest technology, recruited and trained an excellent support team, and fully expected her practice to be an overnight success. The orthodontist said it was an "ah-hah moment" when she realized that a key propeller of any business is referral-based marketing. In her words, without marketing, “there is no business.” Marketing generates clients. For orthodontic practices, referral-based marketing is one of the secrets to successful long-term growth.

Too often, many orthodontists think that if they simply are the best in their area, they will therefore be financially successful. Sadly, when this does not happen, many orthodontists end up disillusioned, disappointed, are highly stressed, and may feel that they have somehow been cheated out of their (perceived) financial and professional success. Keep in mind that excellent technical and clinical skills alone do not guarantee success. You have to possess the right business skills for your orthodontic practice to attain its true potential. And, the most important business skill every orthodontic practice needs to develop is referral-based marketing!

The key to your orthodontic practice's growth is creating a comprehensive referral-based  marketing campaign and implementing it consistently throughout your career.

Why is Referral-Based Marketing So Important?

Every business has key propellers. Typical marketing (with logos, letterhead, business cards, magnets, etc.) will not draw large numbers of new patients to orthodontic practices. They are merely basic components of building an orthodontic practice that patients will see once they have decided to come to your practice.

Referral-based marketing is different. It is an intense strategy focusing on both patients and referring dentists utilizing various methods to encourage them to refer other people to your orthodontic practice. In reality, most patients have a limited number of family members and friends that they can or will refer to your practice. On the other hand, when hundreds of patients refer a small number of other people, the result is excellent!

The second important aspect of referral-based marketing relies on general dentists. As stated above, while a satisfied patient has the opportunity to refer probably only a few other family members or friends to your orthodontic practice, a general dentist has the potential to refer 100 or more patients each year! It's not just the quality of the referral marketing strategy that is important, but also the quantity.

To ensure your orthodontic practice's long-term success, a strong referral-based marketing program is not an option; it's a necessity. Practices that consistently and effectively implement a referral-based marketing plan will become the most successful and profitable practices in their area.

You owe it to yourself, and your support team, to help your orthodontic practice become the most efficient and profitable practice it can be. Every day that you do not take steps to grow your practice, and protect your investment, opportunities for greatly-increased profits and more referrals slip away. Referral-based marketing is vital to making your practice stronger and highly productive, and it's just one more way to ensure your practice will withstand any recession.

Call GetOrthoCases today at 1.888.657.2762. We'll help you create and implement a comprehensive, referral-based marketing campaign to successfully grow your practice!

Tags: orthodontic marketing, orthodontic practice, orthodontist, orthodontic patients, patient referrals

Benefits Of Blogging for YOUR Orthodontic Practice (Part 2)

Posted by Andy Zuch on Wed Sep 17, 2014 @ 12:42 PM

Yesterday, we posted Part 1 of a 2-Part article about the benefits of blogging for your orthodontic practice. Here is the rest of that article.

Just to recap; blogs are rapidly becoming one of the best content marketing tools for today’s internet marketing strategies. The current online market is filled with would-be consumers who want to research, learn, and read other people's reviews of products and services before they make a purchase. Blogs are a great way to share information in more detail for those people who want to learn more and provide a platform for clients to discuss the services you have provided for them.

Below are the last 2 Benefits of Blogging for Orthodontic Practices.

3. Drives more traffic to your orthodontic website


Blogs are a shareable content that your readers can pass around in multiple social platforms, news sites, and more. You will receive more visitors to your site and this will help your blog and your practice get exposed to new followers and leads which you can then convert into new orthodontic patient starts.


A simple call-to-action on each blog post will help with this conversion. Something such as a follow us button, a newsletter sign up, or a contact us link will lead the reader to become a loyal follower and a prospect for your orthodontic services.

 

orthodontic practice blogging

 


4. Improves your SEO content and ranking


Search engines look for fresh and constantly changing content on websites. The easiest way to do this is through active blog posts. This helps with your SEO as it tells them your website is actively maintained and they should be checking it frequently for updates. Each blog article provides an extra page for the search engines to index. This is important because websites with larger volumes of indexed pages enjoy higher quality scores with the search engines. Be sure you keep up with valid content that utilizes your keywords in each post, thus increasing the opportunities for your page to move higher on the search engine results.

To Summarize…


Blogging for your orthodontic practice will turn your audience into prospective clients and lead to conversion of new orthodontic patient starts. Blogging should be done weekly for best results; however, if you can’t keep up with a weekly blog, a slower option would be a monthly blog post. Blogging can be a tough task for someone who is not proficient or interested in writing. There are many service providers out there who will write weekly blogs for your orthodontic practice, which will save you time.

Now that you have read about the benefits of blogging for orthodontic practices, it's time get started on your own practice blog!

Tags: orthodontic marketing, blogging, orthodontic practice, orthodontic new starts, patient referrals, orthodontic practices

Benefits Of Blogging for YOUR Orthodontic Practice (Part 1)

Posted by Andy Zuch on Tue Sep 16, 2014 @ 03:08 PM

orthodontic practice blog

Blogs are becoming one of the greatest content marketing tools for today’s internet marketing strategies. The current online market is filled with consumers who want to research, learn, and get other people's opinions on products and services before they make a purchase. Blogs are a great way to share information in more detail for those people who want to learn more and provide a platform for clients to discuss the services you have provided for them.

Below are 4 Benefits of Blogging for Orthodontic Practices.


1. Developing your brand and showcasing your expertise
An Orthodontic Practice Blog gives you the opportunity to show potential patients that you are an expert in the profession of orthodontics. In addition, your blog can illustrate how you provide not only exceptional orthodontic care, but also answers to commonly-asked questions and advice to families on how they should choose their orthodontic specialist.

Displaying your expertise as an orthodontic specialist will build trust and your blog will become a trusted source of information for potential orthodontic patients in your area. Your blog will also build your practice’s credibility, giving you’re the opportunity to successfully compete with larger practices. The result of this blogging effort will be a positive online reputation for your orthodontic practice.

Blogging also provides a way to show your personal side (and your staff’s as well), and explain your practice’s treatment philosophy. Allowing potential patients to get to know you and your staff personally increases the likelihood that these patients select your practice for their family’s orthodontic care.


2. Platform for customer service and community building
The comment tools on your blog page are a great place for your clients to come together as a community and provide positive feedback about your expertise and services. A way to get the conversation going is by asking a question or for their opinion. A simple, “what do you think about this topic” can be enough to get things moving. Your readers will build a community of followers and you will find they can become your greatest advocates and source of possible referrals.


It also gives the opportunity, in a controlled location, for clients to submit concerns and complaints for you to mitigate and resolve. It is far more beneficial for clients to leave feedback in a comment versus in public forums where it is more difficult to get it removed or to work with a client to resolve their complaint.

 

Yes, we did say 4 Benefits...

Be sure to check tomorrow’s blog article for the other 2 blogging benefits!

 

To find out why your Practice Marketing Plan MUST include blogging, CLICK HERE.


Tags: orthodontic marketing, blogging, orthodontic practice, orthodontic new starts, patient referrals, orthodontic practices

Increase Patient Referrals at your Orthodontic Practice

Posted by Andy Zuch on Fri Jun 20, 2014 @ 03:05 PM

3 Most Important Points to Remember When it Comes to Patient Referrals

  1. The doctor’s good name alone, isn’t going to increase new starts by way of more Patient Referrals.

    Your patients have more pressing things to do each day than sell your orthodontic practice to others people. They are busy, just like you.

    We, as marketers, need to remind our loyal customers to refer us to their friends, neighbors, & family members. Having a tangible referral piece (brochure) is that reminder.

    We, as marketers, also need to incentivize (where allowed) our loyal customers to refer us to their friends, neighbors, & family members. Offering patients an account credit or Visa gift card have been effective referral incentives for many orthodontic practices.

  1. It doesn’t take any special sales skills to have success with the GetOrthoCases Patient Referral Brochure 3-Step Staff Action Plan.  If your staff is willing to implement the action plan and introduce the brochures to your patients with the simple presentation we provide and train your staff on, you will increase new starts from patient referrals at your practice.

    Our clients who are most successful with our Patient Referral Brochure & Action Plan, simply have made this marketing initiative an important practice system.

  1. Your practice's Patient Referral Incentive piece needs to be actively introduced to your patients with a simple rehearsed script. Sitting your referral marketing piece on your counter, or on a table in your waiting room, won’t yield an increase in patient referrals.

 

braces

2 Best Times to Ask for a Referral are when your patients are most excited about your practice:

1. The visit when they get their braces on
    or receive their Invisalign® trays.

2. The visit when they get their braces off.

 

 

gocpatrefbroch

Your key to vastly increasing patient referrals at your practice, is to give your staff a tool that is EASY and COMFORTABLE for them to introduce on a consistent basis. (Incentivizing key employees for effectively implementing this tool, doesn’t hurt either…)

Here is a proven 3-Step Staff Action Plan that you and your staff will find easy to implement successfully. We have given this to hundreds of orthodontic practices who are using it effectively. Click Here

And if your practice doesn’t have an effective Patient Referral marketing tool in place, consider hiring a professional practice marketing company like GetOrthoCases to create one. If used in conjunction with our 3-Step Staff Action Plan, you will be impressed with the results.

Tags: orthodontic marketing, orthodontic practice, orthodontist, orthodontic patients, marketing, orthodontic marketers, patient referrals

3 Misconceptions Preventing Referrals To Your Orthodontic Practice

Posted by Natalie Rhoads on Wed Feb 05, 2014 @ 02:01 PM

Asking for Patient Referrals is something that "slips through the cracks" in many busy orthodontic practices. Does this sound familiar?

We've found that 3 misconceptions prevent orthodontists from optimizing patient referrals.

braces  

Patient Referral Misconception #1
"My good name in the community ensures my patients are referring their friends, family members and neighbors."

-No it doesn't. Your patients have many other things to do in their busy lives, besides talking about your orthodontic practice. Without an effective practice system in place for your staff to cultivate these patient referrals for you, you're leaving this critical patient acquisition strategy to chance.

Patient Referral Misconception #2
"We have a referral program printed on the back of a business card that we give out - so yes, we're asking for patient referrals."

-No you're not. What can you print on a business card that will convince a new patient that you are their best option? Besides, business cards get lost in pocketbooks, purses, wallets and desk drawers.

Patient Referral Misconception #3
"I don't know how many starts we're getting from patient referrals, but my staff does a good job asking for referrals from our patients."

-Not true. We have found that asking for referrals is a victim of unintentional neglect at most busy orthodontic practices. If you're not tracking the number of patient referrals you get, your staff won't consistently ask for them, BECAUSE THEY ARE BUSY DOING OTHER JOB DUTIES!

To solve this problem and MAXIMIZE patient referrals at your practice in 2014, we have an easy-to-follow, 3-step action plan for your practice. Follow these easy steps and you're on your way!

Click here for the GetOrthoCases Patient Referral Staff Action Plan.

To view a sample of an effective Patient Referral Brochure, click here.

This strategy has worked for over 150 of our clients...all you have to do is implement it!

Tags: orthodontic marketing, orthodontic practice, orthodontic patients, marketing, patient referrals